Would you call me a big-ass fan of Big Ass Fans?

Do you really think a luxury home owner wants a "Big Ass Fans" logo on their upscale fans? And, by the way, the term is politically incorrect. We prefer "large ass."

Big Ass Fans® Unveils New Communication Campaign for Luxury Residential Market

“Our customers have asked for this, and we have responded,” said [CEO Carey] Smith. “We’ve expanded our business model and created a Big Ass Fans sales team dedicated to promoting Isis residential."